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Seven decades of innovation and growth lead to special milestone celebration. The William Breman Jewish Home celebrates serving the community for 70 years culminating in a 70th Celebration Gala on Nov. 7 at The Atlanta History Center.
MAY 3, 2021 – [ATLANTA, GA] – The William Breman Jewish Home (WBJH; The Home) has reached an exciting milestone as the organization celebrates the 70th anniversary of its founding in 1951. In a yearlong celebration, The Home will host several community engagement initiatives throughout the year, culminating in a 70th Celebration Gala to be held on Nov. 7 at The Atlanta History Center.
“The last 70 years have given us plenty of reasons to celebrate,” said Harley Tabak, President & CEO of Jewish HomeLife, the organization’s larger corporate moniker. “It is particularly joyous that we are celebrating this milestone immediately following the most challenging year in our existence. The senior care industry has significantly progressed since we opened our doors 70 years ago, and The Home has been on the leading edge of innovation and quality. In this new age of senior care services, we look forward to serving even more older adults than ever before.”
A Year of Celebrations
As WBJH kicks off its 70th year, the organization invites the community to participate in several efforts that help recognize its place in Atlanta’s history, and all that they have achieved together with families, staff, donors and volunteers over the last seven decades.
- Mitzvah Mondays – As a way to highlight volunteerism, which is a cornerstone of resident engagement at The Home, the organization invites families, Mitzvah candidates, and groups of all kinds to choose one or more projects from their 70th Celebration Mitzvah List. Those who register their project with Jewish HomeLife will be featured on social media as part of its Mitzvah Monday campaign.
- Time Capsule Design Contest – To honor the residents and staff, The Home will create a time capsule to be buried on its Howell Mill Campus. Later this summer the organization will hold a contest to design a commemorative display case. The winning submission will be permanently displayed in The Home’s History Hall.
- Commemorative Brick Campaign – To recognize community support, The WBJH Auxiliary, its 1,200 member volunteer and fundraising organization, is selling personalized bricks in partnership with The Home. The commemorative bricks will be placed in The Home’s outdoor courtyard.
- The 70th Celebration Gala – As a culmination of this milestone year and to honor 70 years of past leadership, The Auxiliary and The Home will host its biennial event at the Atlanta History Center on Nov. 7, 2021. At this time, the organization plans for the event to be in person, following all CDC safety guidelines.
Michael Axelrod, the current Jewish HomeLife Board Chair, reflected on The Home’s 70th anniversary saying, “As we celebrate this milestone, we are proud of the achievements we’ve made as an organization, and we look forward to the next 70 years of serving older adults in our community. The Home has seen a lot of changes over the past year, but the value of this organization has never been more important, and the commitment of our staff to our mission remains as strong as ever.”
About The William Breman Jewish Home
The William Breman Jewish Home is a Medicare and Medicaid certified skilled nursing center that offers top quality, compassionate long term care for older adults who require around-the-clock supervision or care. The Home’s short-term inpatient and outpatient rehab, Aviv Rehabilitation Center, offers physical, occupational and speech therapy for those recovering from orthopedic surgery, post-surgical complications or a disabling illness such as stroke or heart attack.
About Jewish HomeLife
Guided by Jewish values and open to all, The Home is the founding community of Jewish HomeLife, a non-profit network of at-home care services and residential communities that supports every stage of the aging journey.
For more information about the 70th celebration, visit www.jewishhomelife.org/wbjh-turns-70
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